About Us | Good People

At And It’s Good Stuff, we believe in the power of fresh ingredients, positive vibes, and second chances. Born at the Jersey Shore in South Toms River, NJ and proudly family-owned, our smoothie bar was founded by Luis and Alexa as a way to bring something truly good to the community—nutritious, delicious smoothies made from all-natural, fresh fruit with no added sugar. After overcoming a challenging health journey, Luis and his wife turned their personal transformation into a purpose-driven business, pouring their hearts into building a brand that supports wellness from the inside out. 

What started as a small local idea has grown into a movement that nourishes both body and soul. Our customers aren’t just fans of the taste—they’ve shared story after story of how our smoothies have become a daily part of feeling better, thinking clearer, and living healthier. Whether you’re grabbing a quick pick-me-up or looking to turn over a new leaf, we’re here to blend something special just for you.

Our customers have become what we lovingly call our “Good Nation”—a vibrant community of smoothie lovers who started posting selfies and sharing their favorite blends without us ever asking; it’s just a vibe that caught on. 

As we continue to grow, our mission remains the same: to serve up good stuff for good people. We are passionate about community, creativity, and creating a welcoming space for everyone who walks through our doors. From families and students to athletes and everyday folks, our goal is to inspire a healthier lifestyle—one smoothie at a time.